When the acronym CRM (Customer Relationship Management) is mentioned, inevitably people think of a sales and marketing tool. While this is true, a good CRM system will also present a 360-degree view of the customer relationship. What is a 360 view?  Many times companies view their customer relationships through their own lens, through their own window. A good CRM system will allow you to view the customer relationship through a broader perspective that includes the customer’s ...

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