B&L Information Systems introduced a new Customer Relationship Module for its Odyssey 5.0 MR2 platform late in 2016. The CRM harnesses data about customers and quotes to track “the sales pipeline” from start to finish.
When the acronym CRM (Customer Relationship Management) is mentioned, inevitably people think of a sales and marketing tool. While this is true, a good CRM system will also present a 360-degree view of the customer relationship. What is a 360 view? Many times companies view their customer relationships through their own lens, through their own window. A good CRM system will allow you to view the customer relationship through a broader perspective that includes the customer’s ...
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